Hi, I’m Yanilsa — a multi-passionate professional with a background in wellness, customer experience, and business operations. I’ve co-founded a clean skincare brand, launched a coaching platform for ambitious women, and supported mission-driven teams with heart, hustle, and strategy. As a former military wife and mom of three, I’ve mastered the art of adapting, multitasking, and staying two steps ahead skills I now bring to every brand I support.

About Me

“Built from Scratch. Rooted in Purpose.”
I’ve spent over a decade in the wellness and beauty space — not just building brands, but managing every moving part behind them. From handling vendor orders and customer service to organizing events, marketing campaigns, and daily operations, I’ve done it all.
But what makes me different? I bring heart into the hustle. Whether I’m managing a tradeshow, responding to a customer, or solving a last-minute packaging issue, I treat every task like it matters because it does.

Highlights:

Co-founder of a successful wellness e-commerce brand
Creator of The Poised Boss — empowering women in wellness & productivity
B.S. in Nutrition & Wellness/ Minor in Business
Former military spouse — resilient, grounded, and ready for anything
Bilingual: English + Spanish

Yanilsa Pijuan-Sales and Marketing Support

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Yanilsa Pijuan-Sales and Marketing Support *

A woman with long hair, wearing a tailored black blazer and pants, standing against a plain light background, looking directly at the camera.

A desk with a notebook, pencil, coffee mug, wooden block, small bowl, and a tall glass vase with sticks, with text overlay reading 'The Poised Boss' and 'Money Mindset'.

Title slide for 'Aligned Fuel: A Science + Soul Guide to Women's Nutrition' with an arrangement of fresh fruits including strawberries, blackberries, blueberries, raspberries, pineapple, lemon, lime, and an orange, on a light background.

The Poised Boss – Founder
Wellness & Productivity Platform | 2022–Present

Created and launched coaching programs focused on time management and wellness
Built email marketing sequences, sales pages, and downloadable PDFs
Grew community through organic content, storytelling, and brand partnerships

A pink background with a dried pink rose on the right side. The text reads "Beauty From Within" in large, script font, with a smaller subtitle: "Unlock the Secret to Radiant Skin, Healthy Hair, and a Glowing Appearance Through Nutrition and Lifestyle."

Nidus Essentials – Co-Founder & Director of Operations
E-commerce Wellness Brand | 2019–2024

Managed all customer service, wholesale accounts, and backend operations
Coordinated sampling, packaging, and fulfillment with vendors and suppliers
Organized pop-ups and tradeshows across multiple cities
Oversaw social media presence and created brand-aligned content
Visual Design: Styled and photographed all products with a high-end, clean aesthetic. Designed packaging, labels, and social templates.
Short-Form Video: Shot, edited, and posted Reels and TikToks (texture videos, benefits breakdowns, behind-the-scenes).
Influencer & UGC: Built micro-influencer partnerships and reposted user content to build trust and awareness.
Email Marketing: Wrote and designed flows and campaigns using Flodesk, focusing on storytelling and product education.
Platform Management: Managed Instagram, Website, and TikTok day-to-day; analyzed performance to improve content ROI.

A top-down view of colorful artisan soap bars arranged in a grid pattern.

Styled and shot product photos and videos with a luxury aesthetic using minimal props and natural lighting

A woman with long hair smiling behind a table with soap bars and candles, with a city skyline and water in the background.

Organized pop-ups and tradeshows across multiple cities